Category: Startup Life

Reading Time: 6 minutesPeople hire coaches to help them achieve their dreams. On the surface, many of those dreams look like mere money or a solid relationship, but underneath lies the drive to pursue happiness. Effective marketing messages appeal to that desire for happiness. Happiness is the root of what people are after in whatever form they picture […]

Reading Time: 4 minutesSo, you’re probably thinking, what on earth is this guy going on about in the title of this paper that I am about to venture into. Well, when asked what I am most interested and rather enthusiastic about at this stage in my career and personal life, the headline presented at the uppermost part of […]

Reading Time: 2 minutesIn the last decade, we have been able to see an immense growth of technology involvement in education. We’re not only talking about using computers in the classroom anymore. Technology, big data and the Internet have started revolutionizing every aspect of education in the recent years. Of course, students are benefiting the most from this […]

Reading Time: 2 minutesMany Master of Business Administration (MBA) degree programs offer their students the opportunity to choose a concentration, which can also be called a “specialization” or a “track.” In Australia, some educators may refer to this as a “major.”  While concentrating in any one aspect of business administration is not essential for career success, it can […]

Reading Time: 9 minutesWhen I was a Y Combinator partner, I noticed that more and more of the batches were companies started by international founders. It’s now at 35 percent, and because of this a common question I hear now is: How do you set yourself up to raise money in the U.S.? I’ve invested in several startups […]

Reading Time: 2 minutesIf you are going to invest in SEO content is very important that you consider the idea of creating high-quality content that’s going to convert many new visitors to your webpage. With the assistance of high-quality SEO content that is designed to improve your conversion rates, you can see a real difference in the content […]

Reading Time: 4 minutesOne technology trend that has caught everyone’s attention in recent years is the way artificial intelligence (AI) is evolving. Its disrupting nature has given it an enormous potential with countless applications. Among the many possibilities that AI promises, customer experience (CX) seems to be completely overhauled. Businesses today are fully aware of the value of […]

Reading Time: 6 minutesIs your startup dying? Raising funds for startups is becoming more and more challenging. If you’re passionate enough about your startup, then you’ll have the courage to go through hardships and overcome all the challenges. The question is how to find investment and grow your business. The amount and the quality of investment can change […]

Reading Time: 5 minutesOne of the biggest challenges that the startup founders face during the initial stage is the lack of a well-proficient, professional marketing team. A well-rounded marketing team can make or break a startup and that’s why it is essential to hire the very best. “Choose the first 10 employees very carefully, as they determine the […]

Reading Time: 4 minutesIntroduction: Marlon Nichols is a founding managing partner at Cross Culture Ventures (CCV), where he leads CCV in identifying game-changing entrepreneurs who are creating next-generation companies.Marlon draws from his unique professional background to drive CCV’s focus on using global trends and shifts in consumer behavior to capture high-potential investments. Prior to co-founding CCV, Marlon was […]

Reading Time: 4 minutesThese days, most businesses do not start in offices. Whether it’s an idea cooked up in a dorm room or a crowdfunding campaign conducted from the living room, many startups get their real beginning outside of an official office space. There are many reasons to run your business in a dispersed and primarily digital fashion […]

Reading Time: 7 minutesIs email a core part of your marketing strategy? While some business owners still see email as a supplementary or “add-on” tactic, email should be as foundational to your marketing strategy as social media or SEO. Salesforce Marketing Report Fortunately, according to the Salesforce 2017 State of Marketing report, businesses are investing more in email marketing. […]