Reading Time: 4 minutesOne technology trend that has caught everyone’s attention in recent years is the way artificial intelligence (AI) is evolving. Its disrupting nature has given it an enormous potential with countless applications. Among the many possibilities that AI promises, customer experience (CX) seems to be completely overhauled. Businesses today are fully aware of the value of […]
Do You Need a Crowdfunding Campaign for Your Startup?
Reading Time: 6 minutesIs your startup dying? Raising funds for startups is becoming more and more challenging. If you’re passionate enough about your startup, then you’ll have the courage to go through hardships and overcome all the challenges. The question is how to find investment and grow your business. The amount and the quality of investment can change […]
How to Hire the Right Marketing Team for Your Startup
Reading Time: 5 minutesOne of the biggest challenges that the startup founders face during the initial stage is the lack of a well-proficient, professional marketing team. A well-rounded marketing team can make or break a startup and that’s why it is essential to hire the very best. “Choose the first 10 employees very carefully, as they determine the […]
VC Corner: Marlon Nichols, Cross Culture VC
Reading Time: 4 minutesIntroduction: Marlon Nichols is a founding managing partner at Cross Culture Ventures (CCV), where he leads CCV in identifying game-changing entrepreneurs who are creating next-generation companies.Marlon draws from his unique professional background to drive CCV’s focus on using global trends and shifts in consumer behavior to capture high-potential investments. Prior to co-founding CCV, Marlon was […]
When Is The Right Time For A Startup To Move Into A Physical Space
Reading Time: 4 minutesThese days, most businesses do not start in offices. Whether it’s an idea cooked up in a dorm room or a crowdfunding campaign conducted from the living room, many startups get their real beginning outside of an official office space. There are many reasons to run your business in a dispersed and primarily digital fashion […]
7 Data-Driven Email Marketing Best Practices for Startups
Reading Time: 7 minutesIs email a core part of your marketing strategy? While some business owners still see email as a supplementary or “add-on” tactic, email should be as foundational to your marketing strategy as social media or SEO. Salesforce Marketing Report Fortunately, according to the Salesforce 2017 State of Marketing report, businesses are investing more in email marketing. […]
To Outsource or Not To Outsource: That Is The Question For These Startup Departments
Reading Time: 3 minutesThe startup world is hectic with numerous decisions to make weekly that could impact the business immensely. One of these decisions that a founder has to make is what parts of the business will be outsourced and what will be kept in-house. Hiring certain departments can be done years later once the business is more […]
Sales Team in a Slump: Ways To Boost Suffering Sales
Reading Time: 3 minutesSales are incredibly competitive regardless of what industry a company is involved in. In fact, sales jobs are so competitive that many companies will find the competition within the office to close the most sales quite intense. People tend to get more intense when they can control how much income they take home at the […]
VC Corner: Ann Miura-Ko, Floodgate
Reading Time: 4 minutesIntroduction: Ann Miura-Ko has been called “the most powerful woman in startups” by Forbes and is a lecturer in entrepreneurship at Stanford. The child of a rocket scientist at NASA, Ann is a Palo Alto native and has been steeped in technology startups from when she was a teenager. Prior to co-founding Floodgate, she worked at […]
8 Tips To Improve Your Healthy Living Strategy
Reading Time: 4 minutesHealthy living is not a cup of tea that you can warm up and reuse. You need to chart a full diet plan to stay well and strong. But, most of our readers tend to think that this is something very difficult to be done or implemented. However, if you look at the extensive workout […]
Top Start-Up Investments That Are More Than Worth It
Reading Time: 2 minutesStart-up owners are certainly familiar with the first few months of activity that seems like an uphill battle. Tight money and the lure of investing in unnecessary “money-holes” sometimes take over many out there. The burden. For many start-up owners, it may feel like every small investment, every new system, software product, or basically, any other […]